Adam and Emily prepare for a big night out by revealing the marketing ploy that led to women shaving and the fashion agendas that created pockets. Then, the two friends pour back the truth on alcohol consumption.
Sources
"Before the safety razor was invented in the early 1900s, shaving with a straight razor was a DANGEROUS chore! So most men either DIDN’T DO IT, or went to a barber!"
Paul Lukas and Maggie Overfelt. “In his early days the inventor of the razor and the company he built survived many close shaves with financial ruin. But his fame never translated into personal fortune.”Fortune,1 Apr 2003.
Real Newspaper Headline: "GIRL CUTS SELF SHAVING LEG FOR OPEN STOCKING"
“Girl cuts self shaving leg for open stocking.”Seattle Star, 24 May 1920.
"During the silk and nylon rations of World War 2, women went bare-legged and shaved, and smooth-legged pin-up stars were lauded for boosting troop morale!"
Marlen Komar. “The Sneaky, Manipulative History Of Why Women Started Shaving.”Bustle,14 Dec 2016.
"By 1964, 98% of young women were shaving their legs"
Christine Hope. “Caucasian Female Body Hair and American Culture.”Journal of American Culture 5.1(1982).
"And then when the bikini was born in 1946, so was the bikini LINE."
Gabrielle Moss. “Pubic Hair Trends Over Time, From Tweezer-Happy Ancient Greece To Your Last Painful Wax.” Bustle, 7 Nov 2014.
"And with the rise of porn in the ‘70s, women started getting pressure to go ALL THE WAY bare 'down there.'"
Jessica Chou. "The Bizarre History of Body Hair." Refinery29, 8 May 2015.
"As men’s fashions trended away from TIGHTS and more towards something closer to PANTS, two styles emerged."
Clarissa M. Esguerra. “French Revolutionary Fashion.”Los Angeles County Museum of Art, 19 Aug 2019.
"The TYPE of pants you wore were SUCH an indication of class, during the French Revolution, the rebels were known as “Sans-Culottes” --or WITHOUT FANCY PANTS."
Michael Sonenscher. Sans-culottes : an eighteenth-century emblem in the French Revolution. Princeton University Press, 2008.
"It was considered UNLADYLIKE to carry anything larger than a teeny, TINY purse."
Chelsea G. Summers. “The Politics of Pockets.”Racked, 19 Sep 2016.
"Some women fought back in the late 1800s, wearing extremely baggy pants with pockets as part of the RATIONAL DRESS movement…"
“A Plea for the Bloomers.”New York Times,4 Aug 1895.
"In 1954, Christian Dior, one of fashion’s most INFLUENTIAL DESIGNERS, said...'Men have pockets to keep things in, women for decoration.'"
Paul Johnson. “The Power of a Pocket.”The Spectator,4 Jun 2011.
"Women's pockets were half the size of men's."
Claire Lower. “Confirmed: The Pockets on Women’s Pants Are Indeed Bullshit.”Lifehacker,16 Aug 2018.
"Fast fashion brands are some of the WORST offenders --they usually put in FAKE POCKETS, claiming the real deal are 'too hard to manufacture!'"
Catherine Snowden. “The hunt for women’s clothes with pockets.”BBC,11 Nov 2016.
"The average 3-piece mens' suit has 17 pockets!"
Paul Johnson. “The Power of a Pocket.”The Spectator,4 Jun 2011.
"Doctors specifically warn that sitting on a BULKY WALLET can REALLY mess up your back, and even cause sciatica."
Jada Green. “Why a Fat Wallet Causes a Bad Back.”Men’s Health, 23 Jun 2015.
"But if the studies had accounted for this skewing effect, the graph would REALLY look like THIS -- showing that there are actually ZERO health advantages to being a moderate drinker."
Tim Stockwell et al. “Do “Moderate” Drinkers Have Reduced Mortality Risk? A Systematic Review and Meta-Analysis of Alcohol Consumption and All-Cause Mortality.”Journal on Studies of Alcohol and Drugs77.2 (2016).
"There's NO conclushive ev-dence that antioxidants in winde do ANYTHIN’."
“Alcohol and Cancer Risk.”National Cancer Institute, 13 Sep 2018.
"An’ actually, insteada PREVENTING heart diseases and cancers, alcohol’s been shown to--CAUSE THEM!"
“Alcohol and Heart Health.”American Heart Association, 15 Aug 2014.
"Alcohol is GROUP 1 KNOWN carcinogen."
“Agents Classified by the IARC Monographs.”International Agency for Research on Cancer, 30 Jul 2018.
"In fact, the World Health Organization attributes over half a million cancer deaths PER YEAR to alcohol consumption!"
“Q&A on the carcinogenicity of the consumption of red meat and processed meat.”World Health Organization, Oct 2015.
"Booze ‘counts for an est’mated 15 PERCENT of breast cancer cases ANNUALLY -- that’s 6,000 DEATHS!"
David E. Nelson et al. “Alcohol-Attributable Cancer Deaths and Years of Potential Life Lost in the United States.”American Journal of Public Health 103.4 (2013).
"Even the habit of drinking just ONE drink per day raises a woman’s breast cancer risk by 7%."
Collaborative Group on Hormonal Factors in Breast Cancer. “Alcohol, tobacco and breast cancer – collaborative reanalysis of individual data from 53 epidemiological studies, including 58 515 women with breast cancer and 95 067 women without the disease.”British Journal of Cancer 87 (2002).
"Big Booze has spent decades COVERING UP the data with their OWN bad science. Just like BIG TOBACCO used to do with CIGARETTES!"
Stephanie Mencimer. “Did Drinking Give Me Breast Cancer?”Mother Jones, May 2018.
"For instance, in 1994, when the Distilled Spirits Council hired a scientist from tobacco powerhouse Phillip Morris, and paid for a study that DISPUTED the link between alcohol and breast cancer."
H. Daniel Roth et al. “Alcoholic beverages and breast cancer: Some observations on published case-control studies.” Journal of Clinical Epidemiology 47.2 (1994).
"In fact, Big Booze funds MOST of the studies on alcohol!"
Beth Mole. “‘I don’t f—ing care’: In wooing $67M from big alcohol, NIH nixed critical study.” Are Technica, 3 Apr 2018.
"And Big Booze is SO dedicated to controlling how we perceive drinking in America, they’ve lobbied AGAINST measures that would reduce problem drinking, including warning labels, taxes, and pricing minimums."
Stephanie Mencimer. “Did Drinking Give Me Breast Cancer?”Mother Jones, May 2018.
"...number of adults who BINGE DRINK at least once a week could be as high as 30 million."
John Tozzi. “America’s Drinking Problem Is Much Worse This Century.”Bloomberg, 9 Aug 2017.
Multiple studies have shown that up to HALF of friendships aren’t reciprocal!
Kate Murphy. “Do Your Friends Actually Like You?”New York Times, 6 Aug 2016.
P. Mac Carron. “Calling Dunbar’s Numbers.”Social Networks 47(2016).